After putting on my thinking hat, I wrote the following points as a starter to a cost efficient method of gathering information on your business and providing feedback to the wider community which may apply to any business:
A business may need to:
- Develop a list of persons who have made enquiries via telephone or email, noting the date, time, name of the person, the name of the company as applicable, the nature of the enquiry, a telephone number and an email address. This information can be entered into database for further analysis.
- Consider business development. This may occur when a person with experience can cast their eye on the list which has been created based on the information which has been listed in point 1; discern ways forward, develop strategies to deal with the information which was received or receive and retain data on the activities of the business for future use. The implementation of the strategies may await the formal analysis of the information, which may support the proposed changes or which may feed into the identification of other needs such as: ~ Periods when additional staff are required during normal periods of operation.
- Consider using the analysis of the information to feed into:
- A formal, purpose - specific market survey
- A marketing plan for the short and medium term. If you are dealing with crops, the short term period may take six to nine months within a financial year or may straddle two financial years. Alternatively the short term for an investor may be a three year period, as an investor may wish to consider a three to five year term for crops.
- Identify persons who wish to be employed in the company or industry.
- Provide suggestions and feedback for the national budgeting process and training plan for the country, when used with additional information.
- Develop the skills of all and any of the persons within the company via training or the development of new practices.
Some of the above information which has been noted above was obtained from Marketing classes in the Edinburgh Business School - Master in Business Administration and some of the knowledge and skills were developed through trial and error while managing the front office in a geographical area outside of my home area. Realising that I learnt in a way which was different to others and needing to track requests from walk in persons and telephone calls, I started tracking these items... P.S. The large spaces and the noting of the raw information above is intended to allow for conversations where the concept of follow up and marketing is being undertaken rather than assessment of the employee.
copyright Jennifer N Bailey email: firstname.lastname@example.org.